Un-Hate Campaign / Why can’t we just photoshop our problems away?

Posted: 17. November 2011 in What we believe in, why so serious?
Tags: , , , , ,

My wife just sent me a link to a very interesting campaign by Benetton.

So interesting, that I actually stopped working to take the time and share this on my blog before Benetton has to remove the pictures.

The campaign is called UNHATE.

But what does UNHATE mean?

UN-hate.

Stop hating, if you were hating.

Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Benetton’s campaign promotes a shift in the balance: don’t hate, Unhate

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…what we believe in…

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